Create a Complete Article Marketing Campaign

Writing and distributing articles is the best way to direct traffic to your website. Many businesses both online and offline have turned to article marketing for a variety of reasons. They know that through marketing with articles they can prove their knowledge of the products or services they sell.

About 75 percent of consumers check online prices and store locations before they make a purchase. They read reviews and informational articles to get a better understanding of the products they shop for. You need to create a complete article marketing campaign that puts your articles in front of your target demographic.

The old saying “Information is Power” is truer now more than ever. The more information you can give about a product or service, the more likely you are to attract new customers. Businesses thrive on sales. Get your information in front of the people who need to see it and increase your website’s conversion rate.

Hire a Ghostwriter for Articles

Ghostwriters are talented writers who specialize in one thing: creating the highest quality articles possible. They understand the importance of thorough research and sticking to the niche. Ghostwriters make it their business to know what search engines look for and proper keyword placement. They will create the best informational articles possible for your complete article marketing campaign.

Entrepreneurs and webmasters often hire a professional ghostwriter for articles. They may even hire more than one ghostwriter to get a broader variety of articles. They choose the articles they feel best represent their business and submit them to article directories for publication.

Choose to market using articles and you will see a noticeable increase in traffic to your website within 2 weeks. Article directories will publish each informational article and include a resource box that links to your business website. No additional sales information is contained within the article body itself.

The Article Distribution Process

A complete article marketing campaign includes distribution to several article publishers. Don’t sell yourself or your product short by submitting your article to one or two publishers. Deep and wide publication to thousands of article directories is the ultimate goal.

Several article submission companies guarantee your article will be published to tens of thousands of websites. Sites that offer something so amazing are not without their price. Your marketing budget will determine the number of paid article submission companies you will hire.

Free article submission sites are also in abundance. Some paid sites offer a free version of their paid service; always keep an eye out for that if your budget is small. Keep in mind that it is your article and you have the right to publish it on any article directory. The options are virtually limitless!

The Grand Finale of Article Marketing

No article marketing campaign is complete without distribution. You could hire a ghostwriter to write the most informative article ever written, but it does no good if no one ever sees it. Make sure your article, website and business get the attention they deserve. Choose article distribution services that will help you achieve the most coverage for your website.

In short, article distribution helps direct consumers to the right website. Over the years, consumers have educated themselves on how to make intelligent purchases. They look for information from a variety of venues before heading out to buy something. Market using articles and create a complete article marketing campaign to direct more traffic to your website. You won’t regret it.

7 Key Steps to Affiliate Marketing Success

Bum Marketing

Bum Marketing Bum marketing makes use of many free online resources for generating traffic. You can promote affiliate products directly with bum marketing, or you can send traffic to another website or blog. There are different types of bum marketing. Article marketing is the most well-known type, and involves submitting articles to online repositories known as article directories. You can promote affiliate products directly with article marketing, but some of the article directories require you to use a domain name to forward to the affiliate link. Using sites like Squidoo.com and HubPages.com also allows you to get traffic from search engines based on their high PageRank and authority.

SEO

SEO or search engine optimization, is perhaps the most important way to get high-quality traffic. SEO traffic is usually very good, because people who are searching for something are often ready to buy. Let’s say you create a review site that reviews several popular digital camera models. Would you rather have a visitor who clicks a link from another website out of curiosity, or would you rather have a visitor who has searched for “buy X model digital camera”? The person who has searched for “buy X model digital camera” is almost definitely ready to buy, or at least researching a potential purchase. But someone who clicked a link to your site from another site might not be very interested in digital cameras at all! They may have clicked the link simply because they were bored, or curious.

The title serves two purposes for SEO:

1. It is very important to search rankings, because search engines assume that the title expresses the main point of a page.

2. It is what attracts visitors to click the link to visit your site when they see it in the SERPs.

Your title needs to contain at least one main keyword phrase, as well as be interesting enough to click. Your most important keyword phrase should be the first, because prominence is important. Search engines assume that the keywords that appear earlier are more important. You need to have a different title for every page on your site, and that title should relate to the topic of the page.

Blog Commenting

Blog commenting is a very good way to get traffic. It can be beneficial for two purposes. First, it can bring visitors directly from the links when they read your comment. And second, it gives you relevant backlinks to your site to help improve your search engine rankings. The trouble is, many of your blog comments are NOT going to help your SEO.

Social Marketing

Social networking sites like Facebook, and microblogging sites like Twitter offer you a world of new marketing opportunities. They have hundreds of thousands, sometimes millions of users that you can get in touch with. But using social marketing is a delicate process. You have to know the rules of the various sites very well, and you have to be prepared to follow them to the letter.

Forum Marketing

Forum marketing is, in many ways, more delicate than social marketing. Forums are usually owned by individuals or small companies rather than large corporations, like most social networking sites. Because of this smaller atmosphere, it is much easier to be noticed, singled out, and banned. You have to be a lot more careful, because every post you make has the potential to be seen by every single member of a forum, not just the individuals on a list of friends or the people you privately send messages to.

Viral Marketing

Viral marketing, simply put, is the process of bringing in traffic by producing marketing material that will spread from user to user. Viral marketing is usually very funny, exciting, bizarre, or in some way something to be talked about. In order for something to go viral, it needs to be something that is actually so interesting that people will naturally want to talk about it. If people see it, and are interested, the will watch it and remember it. But it has to be something really special for people to talk about it and for it to spread. Viral marketing is a great way to bring in traffic. It’s also one of the most difficult to get right. It can be very difficult to anticipate what will go viral.

It’s best if you get someone who is experienced in creating viral marketing campaigns to help you. Just make sure to ask for references and proof of past success before you agree to pay them

Guest Authoring

Guest authoring is a bit like article marketing, but you write for popular blogs or websites instead of submitting to article directories. This benefits the owner of the blog or site, because they get free content, and it benefits you because you get the publicity and a relevant backlink.

Email Marketing, The Moving Parade

A mortgage originator client writes, “Bill, I am email marketing to real estate agents who have prospects who could use a “no income check mortgage loan for Residential Investment properties and commercial properties. Sent out an email to my list of 5000 with moderate results. What should I do to increase my response?”

There are a few different issues we need to address. One is that the target audience is NOT the final customer. The final customer is the loan applicant. The target audience is the real estate agent. The message MUST be how this loan originator can get the real estate agent more business.

Another issue is figuring out how to stop thinking of the target audience as a group to sell to and to begin thinking of them as a group that wants to buy. A large part of this issue is timing. And timing is where engagement comes in.

Still, a third issue is figuring out what the heart of the target audience, the bull’s eye, is all about. Who are they? What keeps them up at night? Who else wants their business and why? What language do they use?

Without getting too deep — after all this is just a 500 word article — are 5,000 real estate agents the correct match for this mortgage originator who sells subprime mortgages? Probably not. Most of the real estate agents’ customers are probably pre-approved. It would be better if the email list of this originator was of real estate agents who work with customers who suffered foreclosure, bankruptcy, or in some other way, took a hit on their credit. That’s a much smaller list.

What are these agents doing to get more business? Are they involved with cleaning up distressed properties through property preservation specialists? Are they getting deals from banks? Are there a growing number of cash investors who are willing to consider a wide variety of investment vehicles?

These questions, and many more, are a few topics that the loan originator could talk about in his or her communications with his more targeted list.

Because there are so many resources for the marketplace to tap into when researching a solution, they (the marketplace) no longer solely rely on one marketing piece. They search and search until they’re ready to buy. It’s a moving parade. The job of today’s direct marketer is to continually communicate with the marketplace valuable information with the “right” message to the right audience so that when the customer is ready to buy, the compelling choice is YOU, the marketer who has been at each intersection of the parade providing great information.

With that thinking in mind, this loan originator must figure out a way to find real estate agents on his list who specialize in distressed situations and start to segment that email list based on the wants and needs of his prospects.

The idea is to become the hero to your list(s). How can you help them? And once you figured that out, go deep. Begin to explore HOW they would be helped further by applying different approaches. Where can they find prospects? How can they approach them? How can they close the deal (by using your service)?

Finally, start growing the relationship by communicating compelling content to your list frequently. Be there when they’re ready to make the decision to buy.