Direct Email Marketing – Is It Really Worth It to You?

Direct email marketing can be well worth the time and money invested, if it is done correctly. However, it is often more effective when combined with other marketing strategies such as press releases and key word marketing. When beginning a direct email marketing campaign, there are a few things that you do and don’t want to do.

Do – Include an opt in form on your web site

By allowing your web site visitors to opt in for email regarding your site news, updates and specials, you are ensuring that you are collecting addresses of people who have an interest in your web site’s material and content.

Don’t – Send email to people who did not ask for it

When you send email to people who did not request it, direct email marketing messages is considered spam and it is definitely a bad idea, not to mention against the law.

Do – Trade links and ads

Find other options in newsletters and sites on the net that are doing direct email marketing and see if you can trade ads, links and lists with them. This will increase your own email list and broaden your client base.

Don’t – Do in your face advertising

In your direct email marketing campaign you don’t want to do in your face marketing. A more subtle approach has been shown to be more effective. Try offering a five or seven part e-course that includes a link to your site for further information.