The Principle Of Joint Venture Marketing

Joint venture marketing (JV) is a marketing principle that a lot of business owners seem to neglect. To make it work, you and your partner must have assets that you both want to share. Either you have the list and then have the product, or you have the product and they have the list. It doesn’t matter – if the business you want to implement the joint venture with is relevant, then more than likely the campaign will be a success.

Joint ventures are a great way to earn money and customers for free, so it’s something that you will want to add to your marketing arsenal right away. If you would like to know how to make this technique work for you, then there are some techniques that you will want to learn about. Here’s the first tip for landing your next joint venture (JV) deal.

1) It’s all about the proposal letter

To convince someone to do business with you, you have to send them a whiz-bang proposal letter. Your letter should state your intent, and how you plan about going to make the JV work for the both of you. The main thing that you have to remember is that these people are busy.

Get straight to the point and share reasons why a joint venture would be in the best interest for the both of you. It may help to quickly look at a swipe file for inspirations on how to start your proposal letter. A swipe file is simply a collection of winning ads and sales letters, and is something that you should look over every time you create a new advertising piece.

Here’s something else that you will want to consider before running your JV campaign:

2) A good commission rate

If you really want to get the attention of your joint venture letter, offer them a commission rate that is high enough for them. Typically, a joint venture commission rate should be around 60% – 65% of the profits. If you think this is enough, just think about all of the repeat customers you’ll be getting once the deal is underway.

80% of your sales will come from backend sales, so the customers that you’ll be getting will be worth a tremendous amount of value for you. Just keep going hard and strong with your joint venture campaign, and you’ll be able to make more money in your business starting today.

Here’s the last thing that you should consider when doing JV deals:

3) Make it easy for them

Your potential partners are busy, and the more you can automate things for them on their behalf, the better. You have to make the JV easy for them to say “yes” to, and this is exactly what this technique will help you to do.

These 3 tips for making joint ventures work are things that you should be putting into use right away in your business. The sooner you can implement these techniques, the faster you’ll be able make this campaign work well for you.

Good luck with making these joint venture tips work for you.

Marketing Expert – Writing and Marketing Tips For Your Business on the Internet

“Sales are through the roof! The last six weeks, nothing stays on the shelf. Almost before we get the cartons open our merchandise is off the shelf and out the door, bagged for a customer.” One powerful response to the latest interview of merchants on the Guru Trail.

“After a season of near catastrophic low sales, our business is booming!” says another.

What makes the difference?

Article Marketing – both locations have started writing articles for the Internet, maximizing their coverage with articles they submit to or for instant traffic domination in their fields.
Resource Boxes – the resource boxes on their articles are dynamic, personable and pull traffic with qualifying directives to click on the links included in the last paragraph of the article.
Relevant Content – all content is relevant to the overall business of the merchants in question. Because the content is so totally relevant and necessary to the businesses and their merchandise, readers grab the information and search out the resources they require.
How can you market your offline business to the Internet Market and receive similar results? Find your Internet Marketing Niche and speak loudly with article marketing content builders that people grab, reproduce and use in their own web marketing ventures.

The more your content is reproduced, the more backlinks you get to your website.

Make your content appealing by providing dynamic power-driven content that reads easily and markets well. There are many easy tips for marketing your writing on the Internet, but these Expert Marketing Tips seem to be the most relevant for the mass production of Article Marketing required by most merchants.

Write what you know – focus on the whole product and tell your reader everything you know about your product in 250 word incriments.
Be specific and write detail – give the reader even the minutest detail you believe might already be recognized, because someone out there NEEDS to know.
Use bullets – bullet points are easy to read and definitive. They allow you to give your reader more information in less time.
Use action words – positive flow can be totally disrupted by a “to be” verb, so write with action verbs that keep the reader moving on to the next phrase of your article.
Stop wasting space – give the reader important value in your articles. Do nothing articles that provide no solutions waste space on the web. Stop wasting their time and get to the point.
White Space is GOOD – Leaving some white space and organizing your article for restful breakpoints in the writing offers the reader a place to rest tired eyes.
Be firm and directive – tell the reader what to do, but don’t boss them around. Give them credit for having a brain, most of them do.
Grammar does count – use it. If you can’t spell, spell checker may catch most of your mistakes, but seriously, if you can’t write, take a class!
Be real – if you’re telling your client such an outlandish tale they can’t believe you, they won’t.
Use sub-headers and identifiers to create balance in your writings. These help your reader find their way around your articles.
If you’re looking for a way to drive massive numbers of visitors to your website, I have a solution for you.

Go to [] and grab your FREE Article Marketing Templates. Get started TODAY writing your own articles for the web. You’ll learn the simple step-by-step methods that drive massive numbers of people to your website and gain valuable insight into the methods of creating positive people directing articles that market your business and your website.

Jan Verhoeff is a marketing expert with more than three decades of experience building and promoting business. She offers quality writing and marketing tips for business owners who desire to build their own business along with detailed marketing strategy sessions for business owners who want greater profitability from their business.

How Long Do Open Bottles Of Rum, Gin And Other Spirits Last?

How long do open bottles of rum, gin and other spirits last

Many spirits once opened have a lifespan of up to two years. For example, unopened rum (if you are looking for craft rum then Cabby’s Rum is the one) usually lasts up to three years, while opened rum can last six months or one year if stored properly in the refrigerator. Gin has an even shorter lifespan after opening because it will turn into vinegar within 24 hours.

The reason for this is because alcoholic spirits are high in ethanol which naturally preserves the drink. As long as you take precautions to prevent oxidization, your open bottles can last two years or more depending on what kind of spirit it is. The lifespan of an opened bottle varies greatly between types of alcohol because there are various factors that determine how quickly the contents will spoil when exposed to air. The most important factor affecting this rate is percentage by volume (% ABV). The higher the %ABV, generally speaking, means a shorter time before spoiling.

Another influencing factor is whether it is distilled at all and if so, where? For example, rum made in Barbados has a much longer lifespan than rum produced elsewhere due to their use of pot stills instead of other types of sills such as column stills (a column still is the most commonly used type of distillation apparatus). This means that they use “dunder” or spent fermented cane juice which hasn’t been distilled and as such, contains a lot more flavour as well.

Finally, many spirits include other additives to increase shelf life like sugar and glycerin (which is added gingerly by producers to stop alcohol from drying out your mouth; this is what makes it feel oily on the tongue). Other preservatives can be taken during production too, for example sulphur dioxide in wines helps preserve freshness, but large amounts are toxic so some suppliers choose not to add any at all.

What to do with old or expired alcohol

When spirits expire do you simply throw them away? Well, I certainly hope not!

Spirits are very high in alcohol and as such can be used for many purposes. For instance, you could use it to clean your windows (although this works better if done during daylight hours). Or you could cook something delicious like a beef bourguignon which has been spiced up by the addition of an old bottle of red wine that’s perhaps seen its best days.

So, before you pour away those bottles, think about how they might still have value, even after their shelf life has expired.

Tips for storing liquor in the home

The way you store your bottles of spirits will also have a large impact on its lifespan. Keep it away from direct sunlight and heat as this will cause the contents to evaporate more quickly, diminishing both taste and potency of your drink. Don’t keep bottles right next to each other either, as their vapours will mix together which can ruin them by making them overly strong or less flavourful overall. It is always best to store them in a cool, dark place with little humidity to ensure that they last as long as possible.

Why it’s important to keep your alcohol organized and clean

The importance of keeping your open bottles of spirits organized and clean cannot be stressed enough. Always make sure that the lids are tightly sealed before you put them away, because if they’re left loose or not closed properly this can cause both evaporation as well as any other liquids nearby to spoil quickly. It is also a good idea to store different kinds of liquors in separate places so that their flavours don’t mix together during storage, for instance by placing vodka with rum instead of gin which would ruin all three drinks. Finally, always wash out empty bottles thoroughly after use even though most people neglect doing this step thinking it won’t matter since there isn’t anything in the bottle anymore. However, this isn’t true because there can still be some residue left over from the last drink which will only spoil the new one you are planning to put into that bottle if it is not washed out first.

Ways you can tell if an alcoholic drink has gone bad

When a spirit goes bad, it will typically smell and taste differently than when the bottle was first opened. The main change in flavour which occurs as a spirit ages, is an increase of bitterness to the drink’s overall flavour profile. If you notice this, chances are your spirits have gone bad and should be thrown out immediately.

However, there are other tell-tale signs that can signal whether or not alcohol has soured, such as:

A noticeable sediment build-up on the bottom of bottles if they’re not shaken before serving.
Curdling milk at the top of dairy products such as cream drinks after sitting for too long (this happens because fermentation changes lactose into lactic acid).
Cloudy coloration due to suspended solids within liquor.
Weak or watered-down flavours from spirits containing less alcohol content can also indicate spoilage.
Any development of an off odour or flavour.

Above all else though, remember this rule of thumb; any time you suspect alcohol has gone bad it’s best not to drink it.

Also, if they become cloudy after sitting long enough (over a few hours) then toss them too. This usually occurs when bacteria forms in the glass of spirit due to trace amounts of food residue left over from pouring, so always wash glasses thoroughly before serving another round. You can also prevent clouding by adding some fresh lemon juice concentrate directly into your bottle.

If you can’t remember when you last opened that bottle of rum, Archangel Gin or The Lakes Whisky, then it’s time to toss the liquor. The alcohol will taste bad if it is too old and no one wants a hangover from an expired spirit. When in doubt, throw it out!