Newspaper Advertising And Direct Mail Marketing

Offline marketing is fun because of the huge profit potential behind a single marketing campaign. Most of the business owners that I come across aren’t able to master the game of marketing. And truthfully, marketing is hard. It’s not a piece of cake to win the game of marketing. You have to put in a ton of work all for the grand prize of financial independence. This is something that I keep in my mind everyday.

With that being said, you should know that marketing is a step-by-step approach. And nothing happens until you get a lead. You could have a great product, a fancy building, and a lot of money to spend, but until you get a lead… your business is hanging on to a shoestring.

This is why it’s important to do a variety of marketing techniques so that you can further advance the possibility of closing more sales, and finding people in places where you would have never thought of. Your marketing engines need to be on high gear if you want to gain the upper hand over your competition.

In this article, I want to share with you a few techniques that you can use to enhance your business, and make more money than you’ve ever done before in your business. These techniques are proven and are easy to use – it’s just up to you to implement them yourself. Here’s the first technique that you should consider doing:

1) Newspaper advertising

If you ran 2 ads in 2 different sections of the newspaper, both will get responses. And I’m willing to bet that the more ads you run in different sections of the newspaper, the more leads and prospects you will receive. When people pick up a magazine, they skim through the articles.

There is only one (or 2) sections of the newspaper that they’re interested in and will read for a long period of time. You want to place your ads in sections like these. One of the best places like these in the newspaper is in the sports section. This may seem unconventional, but direct response marketing as a whole is unconventional. Here’s another strategy that you could be using effectively in your business:

2) Direct mail

The costs of doing direct mail in today’s day and age is rising, but you shouldn’t let that deter you. Direct mail is still in fact very profitable, and many marketers are using it with great proficiency. You will want to stick with techniques that have already been proven to work for others. This way, you won’t end up wandering in the blue without a clue as to how to proceed.

You need 3 essential things to be on point if you want your direct mail campaign to success: You need a list, a good offer, and a good sales letter. With these elements intact, it’s hard NOT to make money. And it’s even better if you can come up with these elements yourself instead of hiring a marketing agency to do it for you. You’ve save yourself a lot of money this way.

Use these tip to have the business success that you have always imagined.

Good luck with using these tips to improve your sales and profits today.

Why Tuna Is the Best Protein You Can Get

##1. Tuna is a lean meat that contains Omega-3 fatty acids and protein

Tuna is known to be a great source of protein and Omega-s, which are essential for a healthy body.

Tuna is known as being one of the most popular choices when it comes to sustaining your daily protein needs because not only does it contain many essential nutrients but it contains the necessary amino acids that your body needs to function properly.

There are many different ways you can increase your protein intake when it comes to tuna, such as adding it into salads or making a sandwich with other healthy ingredients!

Tuna is a fish that is very low in fat but great with other nutrients making it the ideal choice to increase your daily protein intake. Tuna is also high in many essential nutrients which are great for the body’s overall health, such as Omega-three fatty acids, B12 vitamins and Vitamin D. Tuna fish price in Sri Lanka is also reasonable.

##3. You can buy tuna from the grocery store or at your local farmer’s market, who are fresh tuna suppliers.

There are many different types of tuna available in the market. These include:

-Yellowfin Tuna: which is a dark red meat fish. It has a rich and hearty flavour as well as firm texture

-Albacore Tuna: is very high in fat but it full of omega three fatty acids which are great for the body’s overall health

-Skipjack Tuna: this type of tuna does not have much flavour, however; as well as being low in fat, it is also considered to be the least expensive tuna available

-Bluefin Tuna: this type of fish has firm texture but can have a bit of an oily taste

-Southern bluefin tuna: this type of meat is very lean and usually served as sushi. It has very little flavour other than the slight metallic aftertaste which comes from its diet. When you are looking for canned tuna make sure that you purchase “solid white albacore” because it contains more omega three fatty acids compared with light or skipjack varieties.

Tuna is readily available at supermarkets and grocers and is usually sold in cans or pouches. It can be served cold, but it is also versatile when cooked

##4. Tuna tastes great with pasta, rice, or on its own as sushi!

Tuna can be made in many different delicious ways.

-Salad: You can add tuna to a salad with dark leafy vegetables and serve it with a dressing made from lemon juice, olive oil, salt pepper for extra flavour

-Fish cakes: you can make fishcakes by adding finely chopped yellow onion, garlic cloves (minced), breadcrumbs and egg yolk into the bowl along with some of your favourite spices like coriander powder cumin seed powder turmeric . Once mixed together pat out little balls then flatten them before placing on top of baking paper. Bake these at 350 degrees Fahrenheit until crispy golden brown colour appears

-Tuna sandwiches: these are very simple to make just add tuna, mayonnaise and some vegetables like onions celery for extra crunch.

-Tuna pasta: you can cook up a simple yet delicious meal by simply boiling spaghetti noodles then topping with the tuna mix from earlier along with fresh parsley leaves as garnish

-Grilled Tuna steak: this dish is perfect for those who love their fish cooked on an open flame. Simply marinate your piece of tuna in olive oil lemon juice finely chopped garlic cloves salt pepper oregano , grill until browned serve immediately . As always season before cooking!

-Sushi or sashimi : one way that Japanese food has been able to spread around the world so quickly is because it tastes great but also its health benefits . The amount of protein and omega- three fatty acids found in tuna is enough to make it a staple food . This dish isn’t just for the Japanese as well !

##6. Eating tuna will help you stay full longer because of its high protein content, and hence it is the ideal food for weight watchers and fitness enthusiasts, from the best tuna exporter in Sri Lanka.

Incorporating fish into your diet can help increase you protein intake. You should also incorporate more lean meats, legumes, nuts seeds beans etc… This will work towards ensuring that you are getting all nine essential amino acids! In addition to this ensure that majority of foods consumed have been minimally processed or not at all, which means no deli meat sandwiches or microwave dinners. Instead try eating organic produce along with whole grains such as brown rice quinoa etc.. as wella s healthy vegetables and fruit.

Drive Your Sales With a Professional Marketing Plan

A marketing plan is a blue print document for a business which is developed to plan and implement the marketing activity necessary to achieve the goals set out for the business. For most small and medium sized businesses this will mean a marketing plan which is developed to achieve the sales and profit targets set for the business. A good marketing plan will target available resources in the most efficient and planned manner and enable the business to achieve its objectives. There are a number of stages to developing an effective marketing plan.

1. Define the business itself – What is the business in terms of size, location, sales channels, etc. What does the business do, what are the unique sales points or main sales points of the business or its services and products.

2. Define the objectives – What are the objectives for the business, these may include increasing sales from existing customers, winning new customers, increased profitability, launching new products or services, moving into new geographical areas, opening up new markets, raising awareness of the business or brand, developing new distribution channels. Most likely it will be a combination of several of these objectives.

3. Identify the target market – The marketing plan should identify the types of customers or clients that the products or services will be sold to. Factors to consider for B2C businesses will be social group A, B C1, C2, D & E. Geographical location, age group, gender, interest group, etc. For B2B businesses factors will include business sector, size, geographical location, job title, turnover, etc.

4. Timescale – It is most productive in developing a marketing plan to break down the achievement of the objectives by timescale. Set out what needs to be achieved in the short, medium and long term. In the short term it may be best to focus on achieving a level of sales which can at least support the business outgoings, longer term objectives would include achieving high levels of awareness in the target market and a reputation for excellence in your field.

5. Marketing Tactics – Once points 1 to 4 have been decided the next stage in the marketing plan is to decide which marketing tactics need to be employed to best achieve the objectives that have been identified for the short, medium and long term. The marketing tactics employed could include advertising, direct marketing, graphic design (logo, brochures, leaflets, point of sale), online marketing, search engine optimisation, public relations, sales promotion and channel marketing. The factors which decide which marketing tactics will be most effective include available budget, the nature of the target market, the main sales points of the business and its services and products, competitor activity, market conditions and availability of suitable media.

6. Media Selection – Once marketing tactics have been decided the next stage of the marketing plan is to select the most appropriate media. There are a whole host of available media channels whatever marketing tactics are employed. For example, for direct marketing there are a multitude of list brokers offering many options for suitable lists – so contact at least 4-5, the internet is now an excellent means of sourcing professional marketing help, consider which options are best for your business. For advertising you can select from media such as national, regional and local newspapers, magazines, newsletters, radio, posters, banners and even TV. The selection will depend entirely on your target market and budget – make your budget work as hard as you can.

7. Creative Message – This aspect of the marketing plan will be developed directly from the unique sales point and major sales points that were identified earlier. The creative message may include a strapline that encapsulates the key sales point for the product or service. The creative message must be consistent across all media and have impact and standout. For the implementation of this aspect of the marketing plan it is advisable to seek the services of a professional marketing agency – again this can be sourced via the internet.

In summary, your marketing plan is key to the success of your business, it is a blueprint for the long term development of the business sales. It is important that your marketing plan centres around achieving sales and profitability, return on investment is key to good marketing. It is best to get professional help when developing your marketing plan – use the internet to source that help.