Email Marketing, The Moving Parade

A mortgage originator client writes, “Bill, I am email marketing to real estate agents who have prospects who could use a “no income check mortgage loan for Residential Investment properties and commercial properties. Sent out an email to my list of 5000 with moderate results. What should I do to increase my response?”

There are a few different issues we need to address. One is that the target audience is NOT the final customer. The final customer is the loan applicant. The target audience is the real estate agent. The message MUST be how this loan originator can get the real estate agent more business.

Another issue is figuring out how to stop thinking of the target audience as a group to sell to and to begin thinking of them as a group that wants to buy. A large part of this issue is timing. And timing is where engagement comes in.

Still, a third issue is figuring out what the heart of the target audience, the bull’s eye, is all about. Who are they? What keeps them up at night? Who else wants their business and why? What language do they use?

Without getting too deep — after all this is just a 500 word article — are 5,000 real estate agents the correct match for this mortgage originator who sells subprime mortgages? Probably not. Most of the real estate agents’ customers are probably pre-approved. It would be better if the email list of this originator was of real estate agents who work with customers who suffered foreclosure, bankruptcy, or in some other way, took a hit on their credit. That’s a much smaller list.

What are these agents doing to get more business? Are they involved with cleaning up distressed properties through property preservation specialists? Are they getting deals from banks? Are there a growing number of cash investors who are willing to consider a wide variety of investment vehicles?

These questions, and many more, are a few topics that the loan originator could talk about in his or her communications with his more targeted list.

Because there are so many resources for the marketplace to tap into when researching a solution, they (the marketplace) no longer solely rely on one marketing piece. They search and search until they’re ready to buy. It’s a moving parade. The job of today’s direct marketer is to continually communicate with the marketplace valuable information with the “right” message to the right audience so that when the customer is ready to buy, the compelling choice is YOU, the marketer who has been at each intersection of the parade providing great information.

With that thinking in mind, this loan originator must figure out a way to find real estate agents on his list who specialize in distressed situations and start to segment that email list based on the wants and needs of his prospects.

The idea is to become the hero to your list(s). How can you help them? And once you figured that out, go deep. Begin to explore HOW they would be helped further by applying different approaches. Where can they find prospects? How can they approach them? How can they close the deal (by using your service)?

Finally, start growing the relationship by communicating compelling content to your list frequently. Be there when they’re ready to make the decision to buy.

Direct Mail Is an Effective Way to Distribute Promotional Items

Direct mail has been the traditional way of communicating with customers and clients. Though its use has become restricted due to the shift towards online marketing, it is still considered to be an important marketing tool today. Direct mail or marketing by snail mail became redundant because of the faster means of communication, e-mail, which is quicker, easier, and almost inexpensive. Even though mostly all businesses use e-mail for their marketing purposes, direct mail still continues to be an effective marketing tool when used correctly.

Online businesses usually do not use direct mail in the initial stages if the marketing plan. Direct mail comes into use when a firm or a business needs to follow up with their customers to keep them updated about promotions, trade shows, conventions, seminars and new product launches or to follow up with prospective clients who are yet to purchase something. For all types of businesses, direct mail allows you to reach specific markets with geographical and demographic targeting. Many companies take the help of direct mail companies who not only craft your messages to establish contact with your clients but also print them and mail them to the desired addresses. They also e-mail to your potential clients without violating any anti-spamming laws.

You can increase your company’s market reach by sending appropriate brochures, newsletters and leaflets about your company to increase your sales and client recall. Watch them stop at your booth during trade shows and fairs and collect their personalised items which will increase your sales and client recall. You can also use software used to send mails in bulk to keep your client well-informed about your company. After you have informed your customers through direct mail, you can plan an effective strategy to lure your customers to main events by distributing promotional items. And whenever you need to select the right promotional item best suiting your company image, online suppliers are at your service with an extensive range of high quality items at cost effective prices.

Many companies in UK are still using direct mail as a means of increasing brand awareness amongst their clients. It has in a way become an effective method to distribute printed items to capture potential clients. The changing face of the business world means appeasing the clients and employees. This is done by distributing promotional items and corporate gifts and the best way to create your own space in the market is informing them about the main events when your firm will be giving away these gifts, beforehand.

For more information on promotional gifts, printed products and printed items check out some of the leading online suppliers today where you can tap into their wealth of experience to ensure that your next marketing campaign is well targeted and sets off on the right footing. You can make massive savings simply by requesting a quick quote for particular items in order to get the right idea about the costs for promoting your business or for giveaways at your next trade show.

Network Marketing Concept – Final Part

On my earlier postings, I’ve mentioned the important aspects that one have to look for in order to have a good run of Network Marketing business – What is NM?, Teamwork, The Criteria of Products, Choosing the Right Company. The most important aspect in doing the Network Marketing business is to have THE RIGHT SYSTEM to guide us in doing the business. How do we choose the system when the markets are flocked with too many systems that claims they are the best, the right one, the ultimate, the huha, the huha..

A SYSTEM consists of methods or ways in guiding a would be Network Marketers on how to do the business not only to themselves, but also to their down lines. Teamwork is the most important factors in a system as no one can succeed if they were to work solo or alone. Through SYSTEM, the end results of multiplication concepts will definitely be great!

A SYSTEM not only good in recruiting products lovers/users, down lines, but also it should teach us how to re-recruit those Network Marketers who has been doing top sales in Direct Selling. A good system shall guide us on how to re-recruit down lines based on professionalism and services. We should not to rely on relationship or friendship to recruit or recruitment. The service rendered shall be from the heart. System are meant to be learned, followed. Gain all the knowledge in order to be professional. When you are professional, you will be able to consolidate other people expenses thus using the power of leveraging. We have to look for good people to become our business partners in building our organization! Those not willing to learn, do not bring them inside your team!

System and Tools

Use the system tools provided to teach your down lines and products’ users. Bring them to the Training Centre to learn. Guide and teach them to listen to CDs and tapes to build their confidence and professionalism.

One of the important aspects of SYSTEM is Duplication – Don’t reinvent the wheels! Successful people always follow the paths taken by other successful people. But do not follows blindly! Open up our eyes, mind, listen through our heart!

Is is good that we start the duplication through the attires. Dress professionally and neatly as we are in fact doing our own business and not merely trying to sell products! Sell the whole business packages! Remember that in order to succeed, you have the responsibility to help others to succeed too. So, share your business with others.

System is meant to standardize methods and not to cause confusion. If the system is not standardize, then leave it and find a new one!

What’s the MAIN point in Network Marketing?

The key point of Network Marketing or MLM is CONSOLIDATION and OUTPUT VALUE! i.e. Toothpaste can change our lifestyle if we know how to leverage.

Network Marketing is about consolidation of expenses. As a business owner, we must used all the products first, get the results, and attached to them! Do Not Cheat People! We have to duplicate what we are doing to your downlines and users!

Consolidating of expenses is not new in the Selling and Marketing Industries. Let’s take the credit card as an example. Apart from using credit cards to purchase on credits, we can also earn points where we can exchange for products and services. What we don’t realize is that we are consolidating the use of credit card. But we don’t earn points, in returns we earn cash. Direct Selling company pay you cash for what you used and not points or services!

Conclusion

Whether you do this business or not, time will pass by us everyday and Network Marketing will never die! In fact, a new breed of marketers has emerged to do it online where the markets are really global across all continents, all over the world!

Consolidating out contacts means enlarging our output value! By consolidating our friends, it actually creates a MUTUAL BENEFIT and not only benefiting you!

If you want to be rich and successful, this is one of the triangle of success, a human network in a business concept that coach and teach people to achieve a successful lifestyle that consist of having a freedom of time, health and wealth!