Ten Marketing Tips That Generate Positive Results

With more than two decades of experience in marketing, Internet marketing, and working with small businesses, I’ve seen my share of failed and successful marketing campaigns. Regardless of marketing discipline, Internet advertising, direct mail, etc., basic marketing principle stand the test of time.

Getting results with your marketing campaigns is still far more complex than it was many years ago. But don’t be concerned. Basic marketing principles that worked back then still work today when applied correctly. Too often, professional marketers and small business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.

Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.

Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.

Split test. Never ever run a campaign without testing something. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance.

Never work alone. The most creative ideas come from working with other creative people. Don’t feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.

Don’t sell on price. I’ve seen so many marketers fail because they sell on price along. This leads to a discounting war, lower profitability, and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.

Consistent messaging. Consider the entire user experience before you launch a campaign. From email to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98% of others.

Create value after the sale. As marketers, it’s our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.

Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop, etc. Consider testing a life long mission.

Integrated Marketing Works Best. You can’t rely on one form of marketing to carry you to success. It’s okay to generate most of your leads or sales through PPC marketing if you will but what happens when that dries us? Use multiple media sources to meet your goals.

Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.

Consider these marketing tips before you being your next campaign. If you want to be truly successful keep things simple and apply what you already know works effectively. These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing success rate of marketing success.

Network Marketing From Home – Is it the Answer?

I know what you’re thinking, but if I told you that one of the benefits of being out of work is that you have the time, right now, to start your work from home business, would I be wrong?

Now is the time to build the foundation for your network marketing business that will carry you and your family through the coming years. Whether you continue to work from home, work outside the home or both, making a decision to build the groundwork for a home based business could change your life. You’re in a perfect position to get your Network Marketing opportunity off the ground.

You have the time to build your home business (Definitely got that)
You have the internet to give you the advantage in Network Marketing (Yep, you’ve got that, you’re on it)
You have the ability to build your home business with the use of Network Marketing techniques to reach others just like you (Don’t kid yourself here, you have the ability to make this happen)
You need to take a very real look at what you want for your family, financially, and begin to set in motion a work from home marketing plan that will make it happen. This is an achievable dream, “Take the bull by the horns”, make a decision, and let’s get going.

If you’ve tried other Network Marketing or Work from Home Businesses in the past, don’t let that stop you now! Network Marketing has evolved into a very diverse world of options and opportunities for success. It’s an environment that, when structured correctly, sets in motion a work-together atmosphere that compels us to succeed. It creates an arena where we all work hand in hand to build financial success. It’s no longer a world of Cold Calls, Friend Wrangling, and Family Hog-tying.

You won’t be attending meetings, or booking hotel rooms; although you can if you’d like, but why would you want to? The technology available today is such that:

Webinars
Conference calls
Mentoring
Coaching
Ezines
And Email, are all available to us online, and the list goes on and on.
So how do you find the right work at home opportunity? What Network Marketing Businesses are legitimate and which ones are not? Here are a few sites/books/winners to help you in your research:

BBBOnline.org
DSA.org (Direct Selling Association)
WAHMANDWAHDtoday.ning.com
Tony Robbins
Think and Grow Rich (Book by Napoleon Hill)
Guide to Network Marketing: 37 Top Network Marketing (Book)
Once you make your decision, you need to get with a mentor or coach who has a proven system to help you get your home business off the ground. He/she will help you to develop a Network Marketing plan of action to market your business online. You see, you’re not doing this alone. This is too important. You’ll be guided by people who want your success as much as you do. Don’t let this moment slip by…I’m here to help you achieve your success in Direct Sales home business and to aid you in your Network Marketing Journey.

Newspaper Advertising And Direct Mail Marketing

Offline marketing is fun because of the huge profit potential behind a single marketing campaign. Most of the business owners that I come across aren’t able to master the game of marketing. And truthfully, marketing is hard. It’s not a piece of cake to win the game of marketing. You have to put in a ton of work all for the grand prize of financial independence. This is something that I keep in my mind everyday.

With that being said, you should know that marketing is a step-by-step approach. And nothing happens until you get a lead. You could have a great product, a fancy building, and a lot of money to spend, but until you get a lead… your business is hanging on to a shoestring.

This is why it’s important to do a variety of marketing techniques so that you can further advance the possibility of closing more sales, and finding people in places where you would have never thought of. Your marketing engines need to be on high gear if you want to gain the upper hand over your competition.

In this article, I want to share with you a few techniques that you can use to enhance your business, and make more money than you’ve ever done before in your business. These techniques are proven and are easy to use – it’s just up to you to implement them yourself. Here’s the first technique that you should consider doing:

1) Newspaper advertising

If you ran 2 ads in 2 different sections of the newspaper, both will get responses. And I’m willing to bet that the more ads you run in different sections of the newspaper, the more leads and prospects you will receive. When people pick up a magazine, they skim through the articles.

There is only one (or 2) sections of the newspaper that they’re interested in and will read for a long period of time. You want to place your ads in sections like these. One of the best places like these in the newspaper is in the sports section. This may seem unconventional, but direct response marketing as a whole is unconventional. Here’s another strategy that you could be using effectively in your business:

2) Direct mail

The costs of doing direct mail in today’s day and age is rising, but you shouldn’t let that deter you. Direct mail is still in fact very profitable, and many marketers are using it with great proficiency. You will want to stick with techniques that have already been proven to work for others. This way, you won’t end up wandering in the blue without a clue as to how to proceed.

You need 3 essential things to be on point if you want your direct mail campaign to success: You need a list, a good offer, and a good sales letter. With these elements intact, it’s hard NOT to make money. And it’s even better if you can come up with these elements yourself instead of hiring a marketing agency to do it for you. You’ve save yourself a lot of money this way.

Use these tip to have the business success that you have always imagined.

Good luck with using these tips to improve your sales and profits today.