“Proximo” Marketing For Inexpensive Leads

The smart marketer takes advantage of the completed job and utilizes it as a center for proximo marketing. Working around the job isn’t complicated. Mostly it just isn’t done wisely. If your product is a sunroom, deck, pool or spa these lend easily to an open house format. The agreement to do so is structured during the sales presentation and invitations are sent out to neighbors over your new customer’s signature. The RSVP invitation can extend to ten neighbors on either side of the completed job and to twenty on the other side of the street plus those in the general neighborhood who are friendly with your customer.

A continental breakfast, lunch, brunch, or snack paid for by your company and hosted by one of your staff becomes an inexpensive “potential lead” and contact. Each attendee signs a guest book page giving their name, address, telephone, fax and email address, as well as permission to re-contact by phone for product changes, special offers, etc. Remember, you will need the latter to meet the qualifications of the Do Not Call List. A Power Point presentation with before and after pictures and a lead form can make these neighbors ideal prospects.

During the “open house” provide an inexpensive gift (i.e. a gift card from a gas station, supermarket, or fast food restaurant) thanking them for their attendance. The presentation on your company and product should be limited to general information. You are not selling the job. That remains an aftermath responsibility of the salesperson that will get the lead.

For siding, roofing, gutters, windows, cabinet facing as well as the above products we recommend a marketing method called “hang em.” This is a door hanger which briefly describes the product(s) being installed on a neighbor’s house. It requests phone, email or fax responses. In this format you extend the range to a larger number of neighbors, perhaps an entire development. “Hang em” is phase one, which can be followed by direct mail, direct solicitation or both.

The next step (beyond direct mail) would be personal contact. Here the salesperson or a canvasser makes a house call to get a specific appointment. If your salespeople seem loath to take on this task, hire canvassers (visit our website for free information on canvassing programs).

Don’t give up after the first pass through this neighborhood. Thirty days later repeat the process with another “hang em” and a direct mail postcard a few days later.

In the case of those who attended your open house, and you have their phone and fax numbers or email address together with permission to call, you are now in a position to glean additional prospects as an aftermath of the installed job. If your sales presentation to all prospects and a follow up includes solicitation for referrals you will find that proximo marketing pays off with low cost leads.

How Long Do Open Bottles Of Rum, Gin And Other Spirits Last?

How long do open bottles of rum, gin and other spirits last

Many spirits once opened have a lifespan of up to two years. For example, unopened rum (if you are looking for craft rum then Cabby’s Rum is the one) usually lasts up to three years, while opened rum can last six months or one year if stored properly in the refrigerator. Gin has an even shorter lifespan after opening because it will turn into vinegar within 24 hours.

The reason for this is because alcoholic spirits are high in ethanol which naturally preserves the drink. As long as you take precautions to prevent oxidization, your open bottles can last two years or more depending on what kind of spirit it is. The lifespan of an opened bottle varies greatly between types of alcohol because there are various factors that determine how quickly the contents will spoil when exposed to air. The most important factor affecting this rate is percentage by volume (% ABV). The higher the %ABV, generally speaking, means a shorter time before spoiling.

Another influencing factor is whether it is distilled at all and if so, where? For example, rum made in Barbados has a much longer lifespan than rum produced elsewhere due to their use of pot stills instead of other types of sills such as column stills (a column still is the most commonly used type of distillation apparatus). This means that they use “dunder” or spent fermented cane juice which hasn’t been distilled and as such, contains a lot more flavour as well.

Finally, many spirits include other additives to increase shelf life like sugar and glycerin (which is added gingerly by producers to stop alcohol from drying out your mouth; this is what makes it feel oily on the tongue). Other preservatives can be taken during production too, for example sulphur dioxide in wines helps preserve freshness, but large amounts are toxic so some suppliers choose not to add any at all.

What to do with old or expired alcohol

When spirits expire do you simply throw them away? Well, I certainly hope not!

Spirits are very high in alcohol and as such can be used for many purposes. For instance, you could use it to clean your windows (although this works better if done during daylight hours). Or you could cook something delicious like a beef bourguignon which has been spiced up by the addition of an old bottle of red wine that’s perhaps seen its best days.

So, before you pour away those bottles, think about how they might still have value, even after their shelf life has expired.

Tips for storing liquor in the home

The way you store your bottles of spirits will also have a large impact on its lifespan. Keep it away from direct sunlight and heat as this will cause the contents to evaporate more quickly, diminishing both taste and potency of your drink. Don’t keep bottles right next to each other either, as their vapours will mix together which can ruin them by making them overly strong or less flavourful overall. It is always best to store them in a cool, dark place with little humidity to ensure that they last as long as possible.

Why it’s important to keep your alcohol organized and clean

The importance of keeping your open bottles of spirits organized and clean cannot be stressed enough. Always make sure that the lids are tightly sealed before you put them away, because if they’re left loose or not closed properly this can cause both evaporation as well as any other liquids nearby to spoil quickly. It is also a good idea to store different kinds of liquors in separate places so that their flavours don’t mix together during storage, for instance by placing vodka with rum instead of gin which would ruin all three drinks. Finally, always wash out empty bottles thoroughly after use even though most people neglect doing this step thinking it won’t matter since there isn’t anything in the bottle anymore. However, this isn’t true because there can still be some residue left over from the last drink which will only spoil the new one you are planning to put into that bottle if it is not washed out first.

Ways you can tell if an alcoholic drink has gone bad

When a spirit goes bad, it will typically smell and taste differently than when the bottle was first opened. The main change in flavour which occurs as a spirit ages, is an increase of bitterness to the drink’s overall flavour profile. If you notice this, chances are your spirits have gone bad and should be thrown out immediately.

However, there are other tell-tale signs that can signal whether or not alcohol has soured, such as:

A noticeable sediment build-up on the bottom of bottles if they’re not shaken before serving.
Curdling milk at the top of dairy products such as cream drinks after sitting for too long (this happens because fermentation changes lactose into lactic acid).
Cloudy coloration due to suspended solids within liquor.
Weak or watered-down flavours from spirits containing less alcohol content can also indicate spoilage.
Any development of an off odour or flavour.

Above all else though, remember this rule of thumb; any time you suspect alcohol has gone bad it’s best not to drink it.

Also, if they become cloudy after sitting long enough (over a few hours) then toss them too. This usually occurs when bacteria forms in the glass of spirit due to trace amounts of food residue left over from pouring, so always wash glasses thoroughly before serving another round. You can also prevent clouding by adding some fresh lemon juice concentrate directly into your bottle.

If you can’t remember when you last opened that bottle of rum, Archangel Gin or The Lakes Whisky, then it’s time to toss the liquor. The alcohol will taste bad if it is too old and no one wants a hangover from an expired spirit. When in doubt, throw it out!

Ten Marketing Tips That Generate Positive Results

With more than two decades of experience in marketing, Internet marketing, and working with small businesses, I’ve seen my share of failed and successful marketing campaigns. Regardless of marketing discipline, Internet advertising, direct mail, etc., basic marketing principle stand the test of time.

Getting results with your marketing campaigns is still far more complex than it was many years ago. But don’t be concerned. Basic marketing principles that worked back then still work today when applied correctly. Too often, professional marketers and small business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.

Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.

Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.

Split test. Never ever run a campaign without testing something. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance.

Never work alone. The most creative ideas come from working with other creative people. Don’t feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.

Don’t sell on price. I’ve seen so many marketers fail because they sell on price along. This leads to a discounting war, lower profitability, and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.

Consistent messaging. Consider the entire user experience before you launch a campaign. From email to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98% of others.

Create value after the sale. As marketers, it’s our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.

Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop, etc. Consider testing a life long mission.

Integrated Marketing Works Best. You can’t rely on one form of marketing to carry you to success. It’s okay to generate most of your leads or sales through PPC marketing if you will but what happens when that dries us? Use multiple media sources to meet your goals.

Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.

Consider these marketing tips before you being your next campaign. If you want to be truly successful keep things simple and apply what you already know works effectively. These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing success rate of marketing success.