Effective Marketing Systems and How They Can Influence Your Bank Account

It’s 2009 when this article is being written and if you haven’t noticed yet, the home business industry is continually expanding and creating success stories almost over night. While most people enlisting into this prosperous industry jump in for high profit, the majority seem to struggle and wonder why they don’t make it. The difference between the winners and the losers is a highly effective marketing system.

Let’s break it down. Backing all of these “business opportunities” are products that have to be sold. Some popular business models used are MLM/ network marketing, direct sales and affiliate marketing. The problem is that most people who blindly join a business do not have any marketing experience. Within months they run out of money, get frustrated and in turn give up. Here’s where an effective marketing system comes in.

A marketing system handles most of the hard work for the new marketer. This includes lead generation, list building, copy writing, recruiting and selling. All the new marketer has to do is direct people to the system via website links and posting ads. This is much easier than learning all of the aforementioned skill sets, which could take years. And who has that kind of time these days? So it is much simpler for a new person to plug into a proven and effective marketing system and start making sales almost immediately.

Most marketing systems are backing what is called a high ticket item or top tier program. This is a product that sells for a high price, but pays out high commissions to the marketer. This is quite enticing considering how fast the marketer can recoup their investment and begin to make money. These top tier programs are highly preferred over MLM/ network marketing because it’s a one time payment. Most MLM/ network marketing companies require a autoship fee that must be paid for the product each month. This adds up after a while and will cause new members to quit very early.

Become a Top Wedding Planner – 7 Steps to Marketing to Brides With Direct Mail

Many wedding planners today think they can just rely on online marketing to attract brides. However, not everyone likes using the Internet and no one is online all of the time. Besides, you want brides to say, “I see you everywhere.” So it is a good idea for wedding planners to reach out to brides using offline marketing methods such as direct mail.

Here are 7 steps to launching an effective direct mail campaign:

1) Determine who you are going to target

It’s best if you mail to brides whose contact information you have acquired yourself via networking and bridal shows. These are brides who have met you so they are more likely to read what you send to them.

If you don’t have a list, you will need to purchase one. There are many vendors who sell lists of brides and grooms. Be very specific about what you want when purchasing. For example, if you target brides who are in a specific profession, are a specific age, or live in a specific area, ask that you be given names that fit that criteria.

2) Plan to do it more than once

You need to send a series of mailings in order to catch the attention of potential clients.

3) Use postcards to keep costs low

Postcards are the least expensive type of mail to send, provided you stick to standard postcard shapes and sizes. Also, brides are more likely to read a postcard than open a sealed envelope and read a letter.

4) Avoid just making a sales pitch

The mailer shouldn’t just tell a bride to call you to plan her wedding. Instead, mention a service you offer and the benefits of those services. Then invite her to contact you for a free consultation or to go to your website to get a wedding planning checklist that you have created. A bride won’t hire you until she feels she knows you and feels confident that she can trust you to help her plan the wedding she wants. Use direct mail to help her get to know you.

5) Start small and test

Select a small number of names, send mailers and see if they are well received. Make a note when potential clients call after receiving a mailing and ask what attracted them about your mailing; the content, the design or the offer for a free checklist or consultation. This will help you determine what your mailings need to include or eliminate in the future.

6) Track your results

As with any marketing or advertising campaign, you will need to track results to see if you are getting a good return on your investment.

7) Understand that direct mail works best when combined with other marketing

Direct mail alone may not bring you hundreds of clients, but it can be very powerful when combined with online marketing, like your website, blog, and social networking sites, and other offline marketing methods like attending networking events and exhibiting in bridal shows.

Direct Mail Is an Effective Way to Distribute Promotional Items

Direct mail has been the traditional way of communicating with customers and clients. Though its use has become restricted due to the shift towards online marketing, it is still considered to be an important marketing tool today. Direct mail or marketing by snail mail became redundant because of the faster means of communication, e-mail, which is quicker, easier, and almost inexpensive. Even though mostly all businesses use e-mail for their marketing purposes, direct mail still continues to be an effective marketing tool when used correctly.

Online businesses usually do not use direct mail in the initial stages if the marketing plan. Direct mail comes into use when a firm or a business needs to follow up with their customers to keep them updated about promotions, trade shows, conventions, seminars and new product launches or to follow up with prospective clients who are yet to purchase something. For all types of businesses, direct mail allows you to reach specific markets with geographical and demographic targeting. Many companies take the help of direct mail companies who not only craft your messages to establish contact with your clients but also print them and mail them to the desired addresses. They also e-mail to your potential clients without violating any anti-spamming laws.

You can increase your company’s market reach by sending appropriate brochures, newsletters and leaflets about your company to increase your sales and client recall. Watch them stop at your booth during trade shows and fairs and collect their personalised items which will increase your sales and client recall. You can also use software used to send mails in bulk to keep your client well-informed about your company. After you have informed your customers through direct mail, you can plan an effective strategy to lure your customers to main events by distributing promotional items. And whenever you need to select the right promotional item best suiting your company image, online suppliers are at your service with an extensive range of high quality items at cost effective prices.

Many companies in UK are still using direct mail as a means of increasing brand awareness amongst their clients. It has in a way become an effective method to distribute printed items to capture potential clients. The changing face of the business world means appeasing the clients and employees. This is done by distributing promotional items and corporate gifts and the best way to create your own space in the market is informing them about the main events when your firm will be giving away these gifts, beforehand.

For more information on promotional gifts, printed products and printed items check out some of the leading online suppliers today where you can tap into their wealth of experience to ensure that your next marketing campaign is well targeted and sets off on the right footing. You can make massive savings simply by requesting a quick quote for particular items in order to get the right idea about the costs for promoting your business or for giveaways at your next trade show.