Direct Email Marketing – Is It Really Worth It to You?

Direct email marketing can be well worth the time and money invested, if it is done correctly. However, it is often more effective when combined with other marketing strategies such as press releases and key word marketing. When beginning a direct email marketing campaign, there are a few things that you do and don’t want to do.

Do – Include an opt in form on your web site

By allowing your web site visitors to opt in for email regarding your site news, updates and specials, you are ensuring that you are collecting addresses of people who have an interest in your web site’s material and content.

Don’t – Send email to people who did not ask for it

When you send email to people who did not request it, direct email marketing messages is considered spam and it is definitely a bad idea, not to mention against the law.

Do – Trade links and ads

Find other options in newsletters and sites on the net that are doing direct email marketing and see if you can trade ads, links and lists with them. This will increase your own email list and broaden your client base.

Don’t – Do in your face advertising

In your direct email marketing campaign you don’t want to do in your face marketing. A more subtle approach has been shown to be more effective. Try offering a five or seven part e-course that includes a link to your site for further information.

Direct Mail Is an Effective Way to Distribute Promotional Items

Direct mail has been the traditional way of communicating with customers and clients. Though its use has become restricted due to the shift towards online marketing, it is still considered to be an important marketing tool today. Direct mail or marketing by snail mail became redundant because of the faster means of communication, e-mail, which is quicker, easier, and almost inexpensive. Even though mostly all businesses use e-mail for their marketing purposes, direct mail still continues to be an effective marketing tool when used correctly.

Online businesses usually do not use direct mail in the initial stages if the marketing plan. Direct mail comes into use when a firm or a business needs to follow up with their customers to keep them updated about promotions, trade shows, conventions, seminars and new product launches or to follow up with prospective clients who are yet to purchase something. For all types of businesses, direct mail allows you to reach specific markets with geographical and demographic targeting. Many companies take the help of direct mail companies who not only craft your messages to establish contact with your clients but also print them and mail them to the desired addresses. They also e-mail to your potential clients without violating any anti-spamming laws.

You can increase your company’s market reach by sending appropriate brochures, newsletters and leaflets about your company to increase your sales and client recall. Watch them stop at your booth during trade shows and fairs and collect their personalised items which will increase your sales and client recall. You can also use software used to send mails in bulk to keep your client well-informed about your company. After you have informed your customers through direct mail, you can plan an effective strategy to lure your customers to main events by distributing promotional items. And whenever you need to select the right promotional item best suiting your company image, online suppliers are at your service with an extensive range of high quality items at cost effective prices.

Many companies in UK are still using direct mail as a means of increasing brand awareness amongst their clients. It has in a way become an effective method to distribute printed items to capture potential clients. The changing face of the business world means appeasing the clients and employees. This is done by distributing promotional items and corporate gifts and the best way to create your own space in the market is informing them about the main events when your firm will be giving away these gifts, beforehand.

For more information on promotional gifts, printed products and printed items check out some of the leading online suppliers today where you can tap into their wealth of experience to ensure that your next marketing campaign is well targeted and sets off on the right footing. You can make massive savings simply by requesting a quick quote for particular items in order to get the right idea about the costs for promoting your business or for giveaways at your next trade show.

Network Marketing From Home – Is it the Answer?

I know what you’re thinking, but if I told you that one of the benefits of being out of work is that you have the time, right now, to start your work from home business, would I be wrong?

Now is the time to build the foundation for your network marketing business that will carry you and your family through the coming years. Whether you continue to work from home, work outside the home or both, making a decision to build the groundwork for a home based business could change your life. You’re in a perfect position to get your Network Marketing opportunity off the ground.

You have the time to build your home business (Definitely got that)
You have the internet to give you the advantage in Network Marketing (Yep, you’ve got that, you’re on it)
You have the ability to build your home business with the use of Network Marketing techniques to reach others just like you (Don’t kid yourself here, you have the ability to make this happen)
You need to take a very real look at what you want for your family, financially, and begin to set in motion a work from home marketing plan that will make it happen. This is an achievable dream, “Take the bull by the horns”, make a decision, and let’s get going.

If you’ve tried other Network Marketing or Work from Home Businesses in the past, don’t let that stop you now! Network Marketing has evolved into a very diverse world of options and opportunities for success. It’s an environment that, when structured correctly, sets in motion a work-together atmosphere that compels us to succeed. It creates an arena where we all work hand in hand to build financial success. It’s no longer a world of Cold Calls, Friend Wrangling, and Family Hog-tying.

You won’t be attending meetings, or booking hotel rooms; although you can if you’d like, but why would you want to? The technology available today is such that:

Webinars
Conference calls
Mentoring
Coaching
Ezines
And Email, are all available to us online, and the list goes on and on.
So how do you find the right work at home opportunity? What Network Marketing Businesses are legitimate and which ones are not? Here are a few sites/books/winners to help you in your research:

BBBOnline.org
DSA.org (Direct Selling Association)
WAHMANDWAHDtoday.ning.com
Tony Robbins
Think and Grow Rich (Book by Napoleon Hill)
Guide to Network Marketing: 37 Top Network Marketing (Book)
Once you make your decision, you need to get with a mentor or coach who has a proven system to help you get your home business off the ground. He/she will help you to develop a Network Marketing plan of action to market your business online. You see, you’re not doing this alone. This is too important. You’ll be guided by people who want your success as much as you do. Don’t let this moment slip by…I’m here to help you achieve your success in Direct Sales home business and to aid you in your Network Marketing Journey.