Effective Article Marketing Success Tips for Network Marketers

If you’re in network marketing, MLM, and haven’t used article marketing, it’s one of the best traffic building techniques to promote your business.

With hundreds of article directories, article marketing has the potential to reach thousands of readers, while building search engine optimization, backlinks, and drive traffic to your site. And it’s free. You write the article once and it’s indexed on Google, Yahoo, Bing and continues to bring traffic long after you’ve submitted the article.

First, sign up with EzineArticles because it’s a quality directory with a high Page Rank. Start with EzineArticles and add other directories as you get more comfortable with writing and submitting articles.

Purpose of Article Marketing

The purpose of article marketing is to drive traffic to your blog or landing page to capture leads. There’s a saying: “the money is in the list” and it’s true. When you write a quality and useful article that intrigues and helps your readers, they’re more likely to click on your site to get more information about your business. It’s one of the most effective ways to use your knowledge to attract leads rather than going after people for leads.

Research Your Topic

Before you write, research your topic. If you want to maximize and get the most out of article marketing, have a strategy in place. Know your target audience. Write for them. And focus on one topic. The goal is to provide tips and share something that would benefit your target audience.

Let’s say you’re a jewelry or candles consultants. You can write about the different ways to wear jewelry and how to accessorize with different outfits. For candles, you can give candle burning tips, how to burn candles safely, and so forth.

The goal isn’t to sell but to use your knowledge in your business to educate with the end goal of re-directing them to your site. Your primary goal is to get clicks to your site.

If you want people to click to your site, your article must be relevant and useful. Remember, people are looking for information. Aim to write a quality article and always think of your target audience such as have you piqued their interest? Have you solved their problems? And is your article compelling enough for them to click to your site to find out more about your business?

Article marketing when done right not only increases traffic to your blog, build backlinks, position yourself as an expert in your business, but also a great recruiting tool to attract leads and start building a list of potentially hot prospects.

Be sure you end your article with a call-to-action so the readers know what actions you would like them to take. These are just a few of the article marketing tips that will generate traffic to your site.

If you want more free article marketing tips to build your business online, visit my site today, and get my FREE tips on how to use article marketing to consistently get new leads.

Direct Mail Is an Effective Way to Distribute Promotional Items

Direct mail has been the traditional way of communicating with customers and clients. Though its use has become restricted due to the shift towards online marketing, it is still considered to be an important marketing tool today. Direct mail or marketing by snail mail became redundant because of the faster means of communication, e-mail, which is quicker, easier, and almost inexpensive. Even though mostly all businesses use e-mail for their marketing purposes, direct mail still continues to be an effective marketing tool when used correctly.

Online businesses usually do not use direct mail in the initial stages if the marketing plan. Direct mail comes into use when a firm or a business needs to follow up with their customers to keep them updated about promotions, trade shows, conventions, seminars and new product launches or to follow up with prospective clients who are yet to purchase something. For all types of businesses, direct mail allows you to reach specific markets with geographical and demographic targeting. Many companies take the help of direct mail companies who not only craft your messages to establish contact with your clients but also print them and mail them to the desired addresses. They also e-mail to your potential clients without violating any anti-spamming laws.

You can increase your company’s market reach by sending appropriate brochures, newsletters and leaflets about your company to increase your sales and client recall. Watch them stop at your booth during trade shows and fairs and collect their personalised items which will increase your sales and client recall. You can also use software used to send mails in bulk to keep your client well-informed about your company. After you have informed your customers through direct mail, you can plan an effective strategy to lure your customers to main events by distributing promotional items. And whenever you need to select the right promotional item best suiting your company image, online suppliers are at your service with an extensive range of high quality items at cost effective prices.

Many companies in UK are still using direct mail as a means of increasing brand awareness amongst their clients. It has in a way become an effective method to distribute printed items to capture potential clients. The changing face of the business world means appeasing the clients and employees. This is done by distributing promotional items and corporate gifts and the best way to create your own space in the market is informing them about the main events when your firm will be giving away these gifts, beforehand.

For more information on promotional gifts, printed products and printed items check out some of the leading online suppliers today where you can tap into their wealth of experience to ensure that your next marketing campaign is well targeted and sets off on the right footing. You can make massive savings simply by requesting a quick quote for particular items in order to get the right idea about the costs for promoting your business or for giveaways at your next trade show.

Email Marketing, The Moving Parade

A mortgage originator client writes, “Bill, I am email marketing to real estate agents who have prospects who could use a “no income check mortgage loan for Residential Investment properties and commercial properties. Sent out an email to my list of 5000 with moderate results. What should I do to increase my response?”

There are a few different issues we need to address. One is that the target audience is NOT the final customer. The final customer is the loan applicant. The target audience is the real estate agent. The message MUST be how this loan originator can get the real estate agent more business.

Another issue is figuring out how to stop thinking of the target audience as a group to sell to and to begin thinking of them as a group that wants to buy. A large part of this issue is timing. And timing is where engagement comes in.

Still, a third issue is figuring out what the heart of the target audience, the bull’s eye, is all about. Who are they? What keeps them up at night? Who else wants their business and why? What language do they use?

Without getting too deep — after all this is just a 500 word article — are 5,000 real estate agents the correct match for this mortgage originator who sells subprime mortgages? Probably not. Most of the real estate agents’ customers are probably pre-approved. It would be better if the email list of this originator was of real estate agents who work with customers who suffered foreclosure, bankruptcy, or in some other way, took a hit on their credit. That’s a much smaller list.

What are these agents doing to get more business? Are they involved with cleaning up distressed properties through property preservation specialists? Are they getting deals from banks? Are there a growing number of cash investors who are willing to consider a wide variety of investment vehicles?

These questions, and many more, are a few topics that the loan originator could talk about in his or her communications with his more targeted list.

Because there are so many resources for the marketplace to tap into when researching a solution, they (the marketplace) no longer solely rely on one marketing piece. They search and search until they’re ready to buy. It’s a moving parade. The job of today’s direct marketer is to continually communicate with the marketplace valuable information with the “right” message to the right audience so that when the customer is ready to buy, the compelling choice is YOU, the marketer who has been at each intersection of the parade providing great information.

With that thinking in mind, this loan originator must figure out a way to find real estate agents on his list who specialize in distressed situations and start to segment that email list based on the wants and needs of his prospects.

The idea is to become the hero to your list(s). How can you help them? And once you figured that out, go deep. Begin to explore HOW they would be helped further by applying different approaches. Where can they find prospects? How can they approach them? How can they close the deal (by using your service)?

Finally, start growing the relationship by communicating compelling content to your list frequently. Be there when they’re ready to make the decision to buy.