Direct Response Marketing For A Small Business

In business, whether you are a small business or a large established public corporation, there are two main types of marketing: brand marketing and direct response marketing. If you want your marketing efforts to be successful for your small business then it is important to understand the difference between these two types of marketing so that you do not accidentally waste money on a marketing campaign that is ineffective.

An example of brand marketing is when you see billboards with big corporate logos that tell you to use a certain corporation’s products, but this sort of marketing can be ineffective and costly for a small business. Instead of trying to promote awareness about the brand of your company with your advertising, you want to use that advertising to get your readers or listeners to take a certain desired action directly after hearing your message.

Brand advertising can be great for a company that has been around for 100 years and that many people are familiar with, but most small businesses that use internet marketing are going to be more interested in getting things like sign-ups for an email list or referring members to their site instead of creating an iconic brand. Understanding the exact difference between direct response and brand advertising is very important for maximizing the effectiveness of your marketing campaign, because you do not want to make the mistake of trying to only advertise your brand instead of trying to get your customers to take a desired action.

Having a clear call to action is one of the most important parts of your direct response marketing campaign, because this is the part where you get to tell people exactly what you want them to do after hearing or reading your message. Try to communicate your call to action as clearly as possible, and make it as easy as possible for the people seeing your advertisement to take the action you want them to take.

An important tip for increasing the overall profitability of your small business is to figure out exactly how many people would need to respond to your advertisement, compared with the overall cost of advertising, in order to find out what your break even point is going to be. Once you figure this out it will be easy for you to determine whether your marketing campaign is profitable or whether it is losing money. This is the reason that internet marketing is a dream come true for small business owners, since there are a variety of ways such as search engine advertising or text links that you can use to get people to take action.

Top 10 Tips to Enhance Your Black Friday Sale

We are offering a Black Friday sale, now get ready to place the order and get the most innovative and tempting hot dog boxes at minimum rates. On this busiest shopping day of the year, make your customers happy by giving them the appealing packaging of their favorite hot dogs. Most people leave the items just because of the fragile packaging, no matter how much they love to eat that item. Hot dog boxes are used for stability and security. Security does not just mean the security of the product, but it also means the protection of the brand from the negative impression. You can get amazing benefits from the custom hot dog boxes.

An ideal packaging always can grab the customers just at first glance and should also fulfill all the essential features like cost, protection, and turnaround time. Selling edible items just by wrapping them in simple paper is very hard. It is the era, where you need to adopt advanced methods of packaging to make the sale and stand out your product among the competitors. You do not need to worry; we are here to assist you to design stunning and alluring packaging boxes to enhance your sale.

Get Variety in Size and Style:

Everybody has different thoughts, and the same thing goes with their choices. Therefore, to design the packaging you should think about your target audience. Keep in mind that people are always attracted to unique and new packaging styles. You can have a variety of custom hot dog trays styles and sizes. But choosing the accurate one is essential. If you are confused about choosing, you can consult with the professionals. We have a team of great experts who is available 24/7 for the assistance of our valued clients. Big is not best nor the small, you should bring perfection in the size and shape of the boxes. When customers receive large boxes, they expect the amount of the inside product according to its packaging size, and opening the box and seeing a small amount of the food item may disappoint the customer and break their trust.

Here is a glimpse of the style of the boxes used for the hot dog packaging:
High wall tray
Gabble boxes
Double-wall foot lock
High wall tray hot dog box
Front and Reverse end tuck
Sleeve and tray hot dog boxes
Auto bottom tray hot dog boxes
One and Two-piece hot dog boxes
Besides these, you can have many more styles according to your product need.

Provide the People Secure and Fresh Hot Dogs in Quality Boxes:
Protection is a fundamental feature. But just product security is not sufficient the protection of the brand from negativity is also an important matter. People prefer to opt for eco-friendly packaging. Cardboard Hot Dog Boxes are the most demanded hot dog packaging. Due to its great advantages, cardboard is liked by every customer and the most recommended material by the packaging industry. It retains the taste and smell of hot dogs and keeps them fresh for a long time. There is no chance of mixing the harmful substances with the food because it comes from natural resources, as compared to polythene and other plastics that are not just harmful to health but also to the environment. Cardboard can be recycled, which makes it affordable.

Besides cardboard, you can also have many other options like Kraft paper and corrugated. These all are durable and used according to the product’s needs. To increase the strength of the boxes you can increase the layers of the flute. Corrugated are the best packaging boxes that can be used for shipping.

Display Your Product with Window Die-Cut Boxes:
Showcase your product by keeping it secure with a PVC sheet on the die-cut boxes. You can have this die-cut in any shape and size and attract customers by showing them your mouthwatering product. It is one of the best features that can grab the customers’ attention easily. Die-cut allows the customers to see the actual product without touching it. It fulfills your different purpose. You can protectively display your product.

Enhance Your Sale with the Printed Hot Dog Boxes:
Attract your customers with the tempting printed hot dog boxes and make the sale. now you can have a great opportunity of the variety of advanced printings, for example:

2D/3D printing
Offset printing
Digital printing
Screen printing
Flexography printing
Different colors with the right combination will give an appealing look and make the packaging magnifying. PMS and CMYK are the best color techniques that you can have to feed colors to your packaging.

Expand Your Business at This Black Friday:
let’s get the advantage of Black Friday and enhance the business by spending a small portion of your budget on the packaging. You can spread your business with the custom Corn Dog Boxes with brand logos and names on them. You should present the best packaging that shows you are the best and people prefer to buy from you.

Keep your Boxes Cost-Effective:
Are you worried about the high rates? No need anymore. We are offering low rates in the market. You can come to us to get the cost-effective packaging. Every company may give this offer to you, but you should make sure that the quality of the packaging is high. Because when companies offer low rates, they make a change in the quality. But Boxes Me is the most trusted place that never compromises on the quality of the boxes and provides its clients the premium quality and good prices.

Get Your Ideal Boxes at Boxes Me:
Many companies are offering the opportunity to customize boxes but choosing the right one is not an easy task. Come to that company which is well-known in the market for years and earn the trust of the national and international clients. Here you can have boxes in your desired size and style. You can ask us for any add-on feature like insertion and die-cut. We are also offering the Glossy and Matt finishing to give a smooth and shiny touch to the packaging.

Become a Top Wedding Planner – 7 Steps to Marketing to Brides With Direct Mail

Many wedding planners today think they can just rely on online marketing to attract brides. However, not everyone likes using the Internet and no one is online all of the time. Besides, you want brides to say, “I see you everywhere.” So it is a good idea for wedding planners to reach out to brides using offline marketing methods such as direct mail.

Here are 7 steps to launching an effective direct mail campaign:

1) Determine who you are going to target

It’s best if you mail to brides whose contact information you have acquired yourself via networking and bridal shows. These are brides who have met you so they are more likely to read what you send to them.

If you don’t have a list, you will need to purchase one. There are many vendors who sell lists of brides and grooms. Be very specific about what you want when purchasing. For example, if you target brides who are in a specific profession, are a specific age, or live in a specific area, ask that you be given names that fit that criteria.

2) Plan to do it more than once

You need to send a series of mailings in order to catch the attention of potential clients.

3) Use postcards to keep costs low

Postcards are the least expensive type of mail to send, provided you stick to standard postcard shapes and sizes. Also, brides are more likely to read a postcard than open a sealed envelope and read a letter.

4) Avoid just making a sales pitch

The mailer shouldn’t just tell a bride to call you to plan her wedding. Instead, mention a service you offer and the benefits of those services. Then invite her to contact you for a free consultation or to go to your website to get a wedding planning checklist that you have created. A bride won’t hire you until she feels she knows you and feels confident that she can trust you to help her plan the wedding she wants. Use direct mail to help her get to know you.

5) Start small and test

Select a small number of names, send mailers and see if they are well received. Make a note when potential clients call after receiving a mailing and ask what attracted them about your mailing; the content, the design or the offer for a free checklist or consultation. This will help you determine what your mailings need to include or eliminate in the future.

6) Track your results

As with any marketing or advertising campaign, you will need to track results to see if you are getting a good return on your investment.

7) Understand that direct mail works best when combined with other marketing

Direct mail alone may not bring you hundreds of clients, but it can be very powerful when combined with online marketing, like your website, blog, and social networking sites, and other offline marketing methods like attending networking events and exhibiting in bridal shows.