The Secret to Using Article Marketing Successfully

It may be that at this moment you have a relatively firm grasp on what article marketing is all about. If you do not, that is completely fine! Either way, it is important to know that article marketing is a powerful business tool that can help you increase traffic to your site and boost your overall search engine rankings.

Even if you are not highly concerned with the latter, you will generally find that your website will become more popular as a result of your article submissions. For those of you who are more concerned with driving traffic to your website, a keynote is that those who are directed to your site after reading an article that you have submitted are more likely to purchase your products and/or services than someone who is directed to it in another fashion. This can be very helpful if you are someone who is trying to build a list.

The reason that readers-turned-visitors react this way is because they find some level of trust in you without direct correspondence with you. Rather than being directed into a series of auto-responder emails, through your content they are able to view you as a qualified person in the field to explain to them whatever information it is that they are looking for. This gives you an expert status, and where is better to buy into a product or service than directly from the expert who is providing information relating to their field? An additional plus is your readers are already interested in what you have to say, so it makes them a warmer lead.

These are all powerful benefits, but it can be frustrating at first. A loved one may have told you at some point in your life that ‘patience is a virtue,’ and this is one of those time where you should keep that saying close to your conscious. When you are first starting you, things can move slowly. Do not let this bother you because there is an exponential effect that happens in article marketing, which you may not be aware of, yet.

To help you better understand, look at the process in pieces. When you first begin submitting articles, you may only have a few completed, and 3-4 articles are not going to provide you with a traffic flood. In order to really see an incredible boost in your website’s traffic flow you need to write and submit a few articles a day for sometimes several weeks or even months. Your articles will continue to serve you for as long as they are available online and published, so you do not have to try and race to beat some sort of clock. These initial efforts might seem intense, but they will benefit you for a long time after you have finished your campaign.

Mathematically, 10 articles will help your traffic 10 times as much as that first one, and 100 articles will help you 100 times as much. Think if you dedicated yourself to submit three articles a day for six weeks. Look at what your efforts would result in: 3 (articles) x 7 (days) x 6 (weeks) gives you 126 articles!

Do not let yourself become discouraged if your efforts do not initially supply you with consistent revenue. If you devote yourself to an article marketing plan, you will see results, but they will only be as great as the effort that you are willing to put into them. You may want to reevaluate your notion to use article marketing, if you are only intending to write and submit a handful of articles because you may not see that much of a change in your traffic and search engine rankings, so your time may have been wasted, in a sense.

Article marketing is a powerful tool, but peak performance is due to multiple submissions. The effects become cumulative, though, so if you are willing to take the time for the next couple of weeks, you are giving yourself the opportunity to see benefits for years to come!